Commercial
Goal: Create a series where we tell stories either true or recurrent that happened during the 75 years of ALJ.
Treatment Approach: An emotional docu-series based on accounts of customers and employees and the most emotionally resonating moments of their relationships with the brand across the years.
Toyota - Lexus ALJ
Camry
Lexus LS
Land Cruiser
Corolla
Crescida
Lexus G
Goal: Ipsum elit deserunt dolore. Amet Duis, ad cillum nostrud ex sit. Consectetur in enim laborum, ea ipsum.
Treatment Approach: Ipsum elit deserunt dolore. Amet Duis, ad cillum nostrud ex sit. Consectetur in enim laborum, ea ipsum. Cillum aliqua eiusmod. Commodo in irure cillum ullamco, pariatur, officia enim exercitation. Consequat labore commodo in.
Hunger Station
Hospital
Makeup
Football Game
Cards
Gaming
Birthday
Camping
Sculpting
Office
Saveto
Saveto Maze
Goal: Create an immersive, visually mind-bending experience.
Treatment Approach: A single-take film set in a maze-like structure where rooms are built in opposite directions, playing with perception and disorientation.
Trendyol
Ghabqa Preps
Vodafone Gigahome
Taakad
Golden Goat Cafeteria
Goal: Highlight the usefulness of the app in solving problems.
Treatment Approach: Developed two contrasting characters whose quirks escalate into disaster every single time highlighting how using the app could have spared them all this chaos.
5 Star Hotel
Camping with Wolves
Samsung X Google
Fold
Goal: Position Google as the seamless, reliable solution for modern smartphone users.
Treatment Approach: Crafted the complex characters of the disfunctional consultants who inevitably complicate things unnecessarily, making Google’s simple solutions stand out.
Flip
Samsung Therapy
Goal: Address fears of changing phones in a relatable and humorous way.
Treatment Approach: Developed complex characters with interpersonal dynamics that inevitably collapse the entire group therapy session highlighting the effectiveness of Samsung's easy switch app.
Samsung Fear of Change
Fear of Latte
Fear of Couch
Fear of Colors
Fear of Desk
Goal: Exaggerate the hesitations people have about switching to a new phone.
Treatment Approach: Develop Absurd, character specific surreal fears , that turn a simple decision into something of a thriller.
AC DELCO
Goal: Evoke a deep sense of nostalgia and family connection during Ramadan through a funny interaction between two characters across several locations.
Treatment Approach: combined all the scenarios inside a single car and around it, keeping the humor absurd and the client present in each scenario weaving together past and present memories with a funny twist,The campaign was awarded a Bronze Effie Award.
Car Kabsa
Burger
Tailor
Samsung Alien Landings
Azzouz
Norah
Khaled
Goal: Showcase Samsung's Note speed as an intuitive solution for unexpected situations and obsessions.
Treatment Approach: A cinematic, character-driven story that blends sci-fi intrigue with absurd humor, taking each character's obsession to the extreme landing them in awkward situations.
Detective
Tarsheed
Goal: Promote awareness about energy consumption by showing quirky characters find alternative ways to solve issues.
Treatment Approach: Used cinematic parallels to push each character's absurdity in a way that's believable, convincing and ultimately, ridiculous.
Stars
Aarees
Bu Samer
Sling
Goal: Establish Sling as a family oriented brand for Arab Americans and create a familial feeling to the dinners and gatherings.
Treatment Approach: Gathered some of the most renowned Lebanese actors in a Lebanese American house and workshopped the character relationships to create a rich realistic interaction that mimics how Arab families interact.
Supermarket Crowd
Goal: Amplify the excitement of collecting rewards points.
Treatment Approach: Developed a character who's over the top shopping spree results in A hyperbolic, over-the-top celebration of him reaching his point limit.
Bank Audi x Fifa
Gas Station Crowd
Executive Magazine
The box of no change
Goal: Visually represent Lebanon’s economic and social decline.
Treatment Approach: A single room that encapsulates the Lebanese political system deteriorates over time, creating a powerful absurd visual metaphor for the country’s slow unraveling.
KFC
Binge Eating
Goal: Reinforce KFC as a go-to indulgence, paralleling binge-watching culture.
Treatment Approach: A mini-series format with snappy, 15-second ‘episodes’ focused on the joy and intensity of eating.
European Union
We are with you
Goal: Convey solidarity and resilience through a compelling visual narrative.
Treatment Approach: A seamless fusion of live-action and animation, creating a raw, impactful series of stories smoothly transitioning from one to the other.
Emile Rassam
It's Not What you do
Waitress
Chef
Therapist
Goal: Elevate the brand’s prestige through cinematic storytelling.
Treatment Approach: A polished, character-driven showcase that highlights people in defining, moments in their element.
Uber
Tesla One
Goal: Introduce Tesla as the ultimate self-driving luxury experience in Dubai.
Treatment Approach: A sleek, stylish, high-production-value film positioning Tesla as both innovative mysterious and aspirational.
Uber X Mastercard
Cairo
Goal: Showcase the convenience of Uber and Mastercard’s partnership in Cairo.
Treatment Approach: A moody, city-hopping adventure shot across Cairo in a single day, capturing the spontaneity of travel across most of it's landmarks.
Sony
Vlogger Cam
SoundBar
Headphones
Goal: Highlight Sony’s vlogger cam and soundbar in a fresh, relatable way.
Treatment Approach: A character-driven comedic take that exaggerate character traits and places Sony as the natural choice of these driven characters.